To provide the highest level of standards in hospitality to the pilgrims traveling to the Holy Land with courtesy, dedication and professional expertise and continuously strive for improvements by streamlining, harmonizing and educating the staff for the benefit of the pilgrims, organization and the employees.
To be the leading Hajj & Umrah Service provider in the world by evolving our existing method of service into an environment that:
- - Promotes and nurtures service excellence.
- - Builds and maintains a customer-oriented culture.
- - Understands that people and systems in the organization must be constantly tuned to customer needs and to management's evolving concept of service excellence.
"Brand of the Year Award" conferred by the Pakistan Standard & Quality Control Authority for being the Most Acclaimed Brand of Pakistan."